'Guess who liked' games explained: why the format is taking over parties

From Instagram screenshots to WhoLiked?, the 'guess who liked it' format has become the party game of the decade. Here's why it works.

Every friend group has done it manually: someone screenshots a like and asks 'guess who'. WhoLiked? just turned that reflex into a game.

The format works for three reasons. The content is personal, so it's automatically interesting. There's a right answer, so guessing has stakes. And the reveal is instant, so the payoff never drags.

Compared with question-based games, 'guess who liked' scales with the group: more players means more suspects and more surprises.

Try it once with your closest friends. You'll never look at their likes the same way.